Ricardo Jovani has built businesses on four continents, survived a financial crisis that erased an industry, and started over — by choice — from the ground floor. From construction and politics in Barcelona to hotel kitchens in Sydney, from fintech to food manufacturing in Madrid, he has never taken the same path twice. He is the co-founder of Jolufoods, a TEDx speaker, and a professor of Crisis Management and Operations at Geneva Business School. His two 2026 books — The TriCore and this 2+2 Is Never 4 — boil down over twenty years of real-world experience into frameworks that work under pressure, not just on paper.
He does not teach theory. He teaches from scars, pivots, and the stubborn conviction that complexity is not the enemy of success — it is the raw material. His mission is simple: to turn followers of formulas into composers of their own equation.
